Retailing in Social Virtual Worlds: Developing a Typology of Virtual Store Atmospherics

Hassouneh, Diana; Brengman, Malaika

Retailing in Social Virtual Worlds: Developing a Typology of Virtual Store Atmospherics

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RetailinginSocialVirtualWorldsATypologyofVirtualStoreAtmospherics.pdf (1 MB)

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2015

Authors

Hassouneh, Diana

Brengman, Malaika

Publisher

Journal of Electronic Commerce Research

Keywords

atmospherics, virtual worlds, social media marketing, content analysis

Citation

Hassouneh, D. & Brengman, M. (2015). ‘Retailing in Social Virtual Worlds: Developing a Typology of Virtual Store Atmospherics’, Journal of Electronic Commerce Research, 16 (3), 218-241.

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http://localhost:8080/xmlui/handle/123456789/8370

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Retailing in Social Virtual Worlds: Developing a Typology of Virtual Store Atmospherics

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