لا يفنى

Abstract

The idea of the project revolves around our designing an advertising campaign for a short dramatic film, using 2D animation technology. It is called "Incorruptible" and deals with a moral value that the individual must remember and be entrenched in his mind and must be passed on from parents to children because children are the future generation that The community will depend on it in order to build it, and we were able to identify the target group and some of the problems it suffers from, and to understand it more accurately. As for the project chapters, they are divided into two chapters. In the first chapter, we talked about (the target group, analysis of societal behaviors, information on moral values in Palestine, and project planning) As for the second chapter, we worked on (setting the objectives of the advertising campaign, designing the advertising campaign, designing the campaign advertisements, determining the budget, conclusion and recommendations, attachments, sources and references). We concluded our project with the most important recommendations to work on.