حملة ترويجية لشيبس كرنوش الحجم العائلي

Abstract

The idea of the project revolves about designing an advertising campaign by the team for the family-sized Karnoosh chips (for Al-Qasrawi Company). Based on the results that we obtained through the market research that was conducted about Karnoosh chips, we managed to select the target groups, and we managed to understand them accurately, which helped us to know the most important problems they face, and this is what motivated us to seek to face the obstacles which face Al-Qasrawi Company and solving the problem they face in low sales of Karnoosh chips. Regarding with the chapters of the project, it is divided into four chapters. In the first chapter, we talked about (the sector and its analysis, description of the company under study, SWOT analysis and the clarification of the internal factors represented by strengths, weaknesses and external factors represented by (opportunities and threats). In the second chapter, we worked on (studying and analyzing the marketing mix and competitors from direct and indirect competitors. In the third chapter, The market has been studied and analyzed by the questionnaire, and defining the marketing objectives of Karnoosh chips. In the last chapter, the focus was on studying and analyzing the previous and current marketing programs for Al-Qasrawi Company and Karnoosh chips, setting goals for the advertising campaign, working on the design of the advertising campaign, adding other promotional materials, working on the design of campaign ads, and determining the campaign budget. We concluded our project with the most important recommendations that we suggest as the team members to AlQasrawi Company