Features of Videographics Produced by (AJ+) Arabic and Distributed via Facebook

Abstract

This study aimed to reveal the features of videographics produced by the )AJ+( Arabic platform and distributed via Facebook by analyzing its technical and structural characteristics alongside audience engagement patterns, addressing the central question: "What are the features of videographics produced by )AJ+( Arabic for its digital platform on Facebook?" Employing a mixed-methods approach with quantitative and qualitative content analysis tools, the study examined a sample of 21 videographic clips selected over seven consecutive months (three clips monthly representing the beginning, middle, and end of each month) from the )AJ+( Arabic Facebook page. Theoretically anchored in the Diffusion of Innovations Theory—to explain the adoption of videographics as an emerging digital format—and Semiotic Theory—to analyze the semantic and persuasive dimensions of visual symbols—the study revealed that )AJ+( Arabic heavily relies on modern graphic elements and intensive visual processing in short-form videos to boost engagement, effectively leveraging color schemes, iconography, and visual storytelling to simplify complex information for digital audiences. Consequently, the study recommends that Arab media institutions refine their digital visual production strategies and calls for further academic research in this understudied domain, underscoring its own contribution to bridging a significant knowledge gap in Arab digital journalism, video production, and visual narrative studies.