Farrah store

Abstract

The project is represented as a website for the Farrah store franchise that allows customers to buy the displayed outfit. The outfit information includes price, color, measurements, brand, the number of available outfits of that specific design, and some images of the outfit from different angles. The website contains many features, such as displaying the most positively reviewed outfits as recommended outfits, and provides management with the results of different reviews periodically to help with purchasing decisions. One of the points that inspired the project was the unavailability of an official website for the franchise and the lack of efficiency in substitutes, which require a lot of time, effort, and several employees to manage communication with customers, decreasing the overall productivity of the franchise. This project aims to increase overall productivity, reduce the need for customers to contact employees directly, and raise the level of service. The website can be used on many different devices, such as PCs, laptops, smartphones, and tablets. The geographic scale of the project includes primarily the customers of Hebron city and generally the rest of the West Bank. The targeted segment of customers is women who are interested in Islamic clothing, such as gowns, scarves, and modest dresses. As mentioned, this project automates some of the operations that take place daily in stores and provides feedback to management, which helps in making purchasing decisions, decreases the consumption of some resources, and increases the overall productivity of the franchise.