Abstract:
The idea of the project revolves around the work team designing an
advertising campaign for To-me Cosmetics, and based on the results we
obtained through the market research that we conducted about To-me,
we were able to identify the target groups and understand them more
accurately, which helped us to know the desires, needs and interest's
consumers when they make a purchase.
As for the chapters of the project, they are divided into five chapters.
The first chapter dealt with the pickling of the industrial sector and the
cosmetic sector, describing the company and SWOT analysis, and
clarifying the internal factors represented by capturing the strength and
weakness of the company, and the external factors represented by
opportunities and threats. As for the second chapter, we dealt with the
study and analysis of the mix. Marketing, direct and indirect
competitors, and electronic competitors for To-me. As for the third
chapter, we discussed the market study using the questionnaire tool
and defining the marketing goals of To-me. In the fourth chapter, we
dealt with designing promotional ads for the company and working on
analyzing them, Finally, in the fifth chapter, a website was designed for
the Company.
