Abstract:
Using printed advertisemtnt to promote products is popular marketing techniche.
However, This study aims to examine the effects on consumers' attitudes and intention to
buy, by changing the ad's language from Arabic to English among university students in
Palestine. This study of a particular significance; since it is a start point to increase the
awareness of effects using English language texts in advertisements on consumers' attitudes
and intention to buy. The researchers employed causal-effect expirament approach to
uncover the changes of consumers' attitude toward the product, the ad itself and intention to
buy. The researchers affect their consumers" attitudes toward the product and the ad and
intention to buy. Further research is required to obtain a better understanding of English
language use within ads effects on consumers attitudes and intention to purchase in Palestine.
