Abstract:
The effects of consumer ethnocentrism, animosity and product judgments on Palestinian consumer
intention to purchase Israeli products was analyzed. To do so, a questionnaire was built, tested and
distributed to a sample of 1550 Palestinian consumers in three main cities, Hebron, Ramallah and Nablus.
Factor as well as multiple regression techniques were then applied. Results indicate that both
ethnocentrism and animosity are positively related to consumer reluctance to buy Israeli goods. Findings
also suggest that product judgment negatively impacts the reluctance of Palestinian consumers to
purchase Israeli products. Furthermore, results show that education is the only personal characteristics
variable that affects Palestinian purchase intention.
