Shopping in virtual worlds: Perception, Motivation,and Behavior

Hassouneh, Diana; Brengman, Malaika

dc.contributor.author	Hassouneh, Diana
dc.contributor.author	Brengman, Malaika
dc.date.accessioned	2021-05-31T10:05:27Z
dc.date.accessioned	2022-05-22T08:54:21Z
dc.date.available	2021-05-31T10:05:27Z
dc.date.available	2022-05-22T08:54:21Z
dc.date.issued	2011
dc.identifier.citation	Hassouneh D. & Brengman M. (2011). ‘Shopping in virtual worlds: Perception, Motivation,and Behavior’, Journal of Electronic Commerce Research, 12 (4), 320-335.	en_US
dc.identifier.issn	1938-9027
dc.identifier.issn	1526-6133
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/8265
dc.description.abstract	Avatars are spending millions of dollars yearly on shopping for virtual items in free-form Virtual Worlds (VWs), such as Second Life. Some studies explaining Virtual World users‟ motivations to spend real money on virtual items from a consumer point of view are only available for game-oriented VWs and not for the free-form type. By means of conducting in-depth interviews with Second Life shoppers, the current paper: (1) explores the added value perceived from shopping in free-form VWs, (2) discusses free-form VW shopping motivations in relation to those in game-oriented VWs as well as to traditional and online shopping motivations, (3) reveals users‟ motivations to „reside‟ in VWs, and finally (4) classifies and profiles VW shoppers into distinct VW shopper types considering their shopping behavior and store preferences.	en_US
dc.language.iso	en	en_US
dc.publisher	Journal of Electronic Commerce Research	en_US
dc.subject	shopping motivations, Virtual Worlds, virtual items, shopper typology, Second Life.	en_US
dc.title	Shopping in virtual worlds: Perception, Motivation,and Behavior	en_US
dc.type	Article	en_US