shopping for virtual products: does user gender matter?

Hassouneh, Diana; Brengman, Malaika

dc.contributor.author	Hassouneh, Diana
dc.contributor.author	Brengman, Malaika
dc.date.accessioned	2021-05-31T10:22:24Z
dc.date.accessioned	2022-05-22T08:53:32Z
dc.date.available	2021-05-31T10:22:24Z
dc.date.available	2022-05-22T08:53:32Z
dc.date.issued	2018-05-01
dc.identifier.citation	Hassouneh, D., & Brengman, M. (2018). ‘shopping for virtual products: does user gender matter?’,11th International Conference on Business, Education, Humanities and Social Sciences Studies, May 1-2, 2018, Istanbul, Turkey.	en_US
dc.identifier.isbn	978-93-86878-15-1
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/8219
dc.description.abstract	- Since the emergence of social virtual worlds (SVW) as a potential business platform, several authors and marketing managers are raising questions about avatars' shopping behavior. Millions of real dollars are being spent on virtual items in-worlds. Gender issues have received quite a lot of attention with regards to shopping behavior and shoppers adoption of specific retail channels. The current paper, however, is the first to empirically examine consumer behavior in SVWs, focusing in particular on the role of users' 'gender' in shaping their shopping behavior for virtual products.	en_US
dc.language.iso	en	en_US
dc.publisher	11th International Conference on Business, Education, Humanities and Social Sciences Studies	en_US
dc.subject	virtual products, virtual worlds, shopping behavior, Second life, gender role	en_US
dc.title	shopping for virtual products: does user gender matter?	en_US
dc.type	Article	en_US