Abstract:
This paper introduces the definition of green business and green entrepreneur. It highlights the factors distinguishing the green business and what makes green entrepreneurship different. Ecopreneurship, Enviropreneurship, business sector and the domain in which entrepreneurs may apply or come up with feasible ideas are discussed. The focus is on entrepreneurial ideas and projects that have three major impacts; namely environmental, economic, and societal. The basic elements of a business plan and a marketing plan are outlined. The ideas here are based mainly on the authors experience in teaching entrepreneurship and innovation with the focus on green projects and ideas.