Abstract:
Design factors considered to be critical in the field of human-computer interaction. However, empirical results
in this area are inconsistent, and an overall synthesis across the numerous empirical studies seems lacking. The
main objective of this study is to find the most important design factors that attract users, predict affective
design, and develop a model that enables the evaluation of design factors along with the core affect. The main
finding of this study is that design factors varies in their impact on core affect, where the empirical evidence
supports the impact of text's font-size, menu direction, fore-color have on users core affect, the other design
factors including menu location and alignment, back-color, icons type and size, and font type and alignment
doesn't have significant impact. Therefore the study adds to the literature on design factors that needs more
emphasis.
