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Browsing Scientific Published Papers by Subject "virtual products, virtual worlds, shopping behavior, Second life, gender role"

Browsing Scientific Published Papers by Subject "virtual products, virtual worlds, shopping behavior, Second life, gender role"

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  • Hassouneh, Diana; Brengman, Malaika (11th International Conference on Business, Education, Humanities and Social Sciences Studies, 2018-05-01)
    - Since the emergence of social virtual worlds (SVW) as a potential business platform, several authors and marketing managers are raising questions about avatars' shopping behavior. Millions of real dollars are being ...

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