Browsing Scientific Published Papers by Subject "Sensory marketing, consumer behavior, purchasing behavior, mobile applications, e-commerce, selling through mobiles devices, augmented reality"

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The role of sensory marketing in mobile devices on the purchasing decision of the consumer in the clothing sector in Palestine

Tarayra, Eman; Shahin, Ghassan; Qafesha, Israa; Sharabati, Mais; Fallah, Serein (International Journal of Business Ethics and Governance, 2022-01-31)

Abstract:Buying clothes online faces difficulties and problems in the form of abstinence to buy online for reasons attributed to fear and distrust. The research aims to find solutions to these ...

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