The effects of design factors on affective impressions

Abstract

Nowadays many designers meet a problem in determining what design factors they should focus on and take into account consideration when designing user interface. The objective of this project is to design an interface with selected design factors, where these factors were the field of our research and experiments. We studied the relation between design factors, affective qualities, affective impressions and core affect in order to get deep understanding of the interface design. We made a model which contains all factors that adapted from the literature review, and then we checked the user response to them by using a program to detect the user behavior during using the interface. By doing this we will help in the prediction of affective design and also predict user and customer needs for affect.