Abstract:
We present to you through this project the result of what we learned during the
four years of studying e-marketing, where we chose one of the pillars of marketing,
which is the promotional campaign, through which we were able to apply what we
learned in our years of study to build awareness of the brand and draw the attention
of the community around us to this product Which we have chosen, starting with
identifying the target groups, where we prepared a market study to know the trends
and desires of the target groups for such products, and we used social media such
as Facebook, Instagram, and YouTube so that the product was present on these
channels and the target group would be aware of everything new about the product
and know more about it. This is in addition to using some programs to complete
what the product needs to reach the target groups .