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Virtual worlds: a gateway for SMEs towards internationalization

Hassouneh, Diana; Brengman, Malaika (Journal of Brand Management,, 2011)

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Author
- Brengman, Malaika (1)
- Hassouneh, Diana (1)
Subject
- virtual worlds ; small- and medium-sized enterprises ; market knowledge ; brand building ; internationalization ; virtual worlds culture (1)
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Date Issued
- 2011 (1)
Has File(s)
- Yes (1)