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Browsing by Author "Brengman, Malaika"

Browsing by Author "Brengman, Malaika"

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  • A Motivation-Based Typology Of Social Virtual World Users 
    Hassouneh, Diana; Brengman, Malaika (Computers in Human Behavior, 2014)
    The past years have witnessed a rapid increase in the use of social media networks, including virtual worlds, across broad segments of Internet users. Several researchers have investigated the motivations behind social ...
  • Retailing in Social Virtual Worlds: Developing a Typology of Virtual Store Atmospherics 
    Hassouneh, Diana; Brengman, Malaika (Journal of Electronic Commerce Research, 2015)
  • shopping for virtual products: does user gender matter? 
    Hassouneh, Diana; Brengman, Malaika (11th International Conference on Business, Education, Humanities and Social Sciences Studies, 2018-05-01)
    - Since the emergence of social virtual worlds (SVW) as a potential business platform, several authors and marketing managers are raising questions about avatars' shopping behavior. Millions of real dollars are being ...
  • Shopping in virtual worlds: Perception, Motivation,and Behavior 
    Hassouneh, Diana; Brengman, Malaika (Journal of Electronic Commerce Research, 2011)
    Avatars are spending millions of dollars yearly on shopping for virtual items in free-form Virtual Worlds (VWs), such as Second Life. Some studies explaining Virtual World users‟ motivations to spend real money on virtual ...
  • Virtual worlds: a gateway for SMEs towards internationalization 
    Hassouneh, Diana; Brengman, Malaika (Journal of Brand Management,, 2011)
    The Internet, in its 2D form, offered answers to some of the internationalization barriers of small- and medium-sized enterprises (SMEs) and has questioned the available internationalization models. Virtual worlds (VWs) ...

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